Attribution and Performance

Essential Marketing Analytics

Path to Scale is a marketing analytics solution for the metrics driven marketer.  We believe that bringing more science into the art of marketing makes both marketing and sales. We enable precise measurement and experimentation in marketing. Our technology reveals the influence of online and offline marketing channels and capture the complexity of the customer journey.

"We are thrilled with the results; the ability to share these dashboards with the board by pulling directly from salesforce enables our numbers to map to the sales numbers more accurately."

- Sharon Moses, VP of Marketing

"Soon after we implemented Marketo, the senior executive team wanted to see the impact. Although it was easy to pull campaign-level success in Marketo, it was MUCH more challenging to show overall marketing effort and results. Path to Scale has enabled us to create a series of dashboards and reports to show current activity, trends, sales rep success, and overall marketing influence towards our sales goals. We are thrilled with the results, as are the VP of Sales and the CEO."

- Kym Wootton, VP of Marketing

"The Path-to-Scale app reaches far beyond SalesForce's reporting limitations to derive insights across leads, contacts, accounts, campaigns, opportunities objects. These insights are delivered via cohesive, meaningful, and actionable dashboards that reflect demand volume, flow, velocity, and conversion throughout the buyer's journey. Path-to-Scale accounts for the fact that the buyer's journey is anything but linear, capturing, tracking, and quantifying their movement throughout the pipeline, no matter how organic. Path-to-Scale operationalizes the SiriusDecisions demand waterfall in SalesForce for both tactical and strategic feedback for both executive and end-users."

- April Sage, Director Marketing Technology

Path to Scale is listed on the Salesforce

AppExchange

Path to Scale is a 100% native Salesforce application, which means that it’s easy to install, update and customize. It also has enterprise security and makes it easy to integrate with other apps in your marketing stack. Check out our AppExchange listing and download to install our free edition when you’re ready.

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Measure Campaign ROI

Attribution

Learn more about how we use attribution modeling directly in Salesforce to measure Campaign ROI and sales performance. Our models go beyond first and last touch, and are fully customizable. In addition to calculating revenue attribution through our Opportunity Based Attribution Model, our technology also enables Lead, Contact and Accounts Based Attribution Models.

Unleash marketing experimentation, and data driven business decisions.

Advanced Modeling

Lead Lifecycle

Go beyond the sales funnel with our customizable Lead Lifecycle Models – and build out a lead to customer process that fits your business model. Our technology combines the information from Salesforce Leads, Contacts, Accounts and Opportunities to reveal the full complexity of the customer journey.

Increase your business efficiency and manage your lead pipeline using our reports and dashboards to track stage to stage conversion rates, and velocities.

Educational

Webinar Series

Our webinar series offers in depth content on many topics related to marketing analytics. There are webinars on hands-on how-to’s of organizing and tracking Salesforce Campaigns, as well as more high-level overviews of data driven marketing strategies.

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