Business Performance Modeling for Salesforce.com
Path to Scale is a revenue performance management application used by organizations to report on lead-to-customer metrics, measure campaign roi and find their optimal formula for customer acquisition success.
Some of our customers
MODEL Customer Journey
Define your entire lead-to-customer lifecycle model and track stage-to-stage conversion rates and velocities.
ILLUMINATE business Performance
Pre-built reports and dashboards reveal pockets of excellence and areas of improvement in your customer acquisition process.
compare campaign Attribution models
Choose from among eight pre-built multi-channel campaign attribution models or create your own.
measure Campaign ROI
Gain visibility in your marketing campaign performance across the entire funnel.
overcome Salesforce.com Limitations
Use Leads or Contact or both, and discover new ways we connect the people data, opportunity data and account data all within Salesforce.com.
Modern Demand Generation Framework
Build a metrics driven demand generation engine supported by our advanced analytical framework.